Please read through the support documentation below. If you don't see your question answered, please email us at email@example.com.
Campaigns are the focus of your referral program; they define what actions you want to happen & the commission you will pay for those actions. There are two chief components: (i) Events; and (ii) Rewards.
A campaign is the combination of an event + reward structure. An example of a campaign would be "for each referred sale, earn a 25% reward." The sale is the event; the reward is 25% of the sale.
You create the campaigns on the campaign tab and then click add.
You can also click here: https://getambassador.com/v3/c/campaigns/new
You should create a campaign soon after you sign up for Ambassador. Don't worry, we have a reminder on your dashboard. In order to have fans, advocates and resellers promoting your product, you will need to have a campaign in place. You can create multiple campaigns in order to achieve various objectives.
The company who has the Ambassador account creates campaigns to measure actions and award rewards.
No. However, many companies choose to create campaigns which provide rewards for different events. For example, a company may reward a 25% of a referred sale and a $5 reward for a new registered user.
This would be helpful if you have different rewards for the same activity depending on who the actor is. For example, an affiliate may be earning a cash reward while an Ambassador may earn points for referring a friend.
The Ambassador Dashboard is where you can dive into the statistics on your referral program. There are three main sections:
The campaign stats give you a comprehensive overview on your referral program(s). Here, you can drill down by campaign, segment by a specific date or view aggregate statistics of the performance as a whole.
This is where you can see data based on where your ambassadors are spreading the word. Use it to tailor your messaging to ensure your referral program takes off!
The top ambassador list ranks your ambassadors based on several key metrics, including: referrals, shares, revenue and clicks. Here, you can see who is the most engaged in your referral program.
The activity stream gives you the most recent activity based on sharing, commissions, and new ambassadors.
Marketing assets consist of banner ads, images, and other badges which automatically embed the ambassador unique sharing link in order for the ambassador to easily promote your company.
You can upload them under the Advanced Options section when you are building your campaign.
Your ambassadors will have access to the marketing assets that you upload into your Ambassador account. In particular, an ambassador (or reseller) may use a banner ad to promote your company on their website or blog.
No. However, it would be a great idea to provide them to your ambassadors should they choose to use them.
Each ambassador has a unique tracking link that is embedded into the marketing asset. That link enables our software to determine who referred the new customer and properly determine which ambassador shall be rewarded.
Typically marketing assets are standard IAB ad sizes. Use this chart as a reference for typical ad sizes.
The Manage section is where you'll manage your Ambassadors, Groups, Commissions and Payouts.
The main sections are:
The four tabs in the Manage section are (i) Ambassadors, (ii) Groups, (iii) Commissions and (iv) Payouts. When clicking on these tabs, you'll be taken to the respective table(s).
This allows you to apply bulk actions to the selected rows.
Filters enable you to slice and dice the data in our tables. You are able to have several filters activated at once.
Importing, Exporting & Searching Data
The blue buttons on the top right side are for importing and exporting data. Importing can be done manually (one-at-a-time) or in bulk.
Once you click on the tabs, you'll see various tables, each with corresponding data sets.
After creating a sandbox campaign, embedding the necessary code, and registering a test ambassador, you can then test if Ambassador has been properly configured.
To comprehensively test whether the setup was successful, you will want to follow these steps. Once each step has worked properly, you can convert your campaign from sandbox to production mode.
Create an ambassador profile. If you're using the Refer-a-Friend widget, use that. If not, create an ambassador manually from your campaign dashboard. Make sure you are creating a sandbox ambassador if you are testing a sandbox campaign!
Clear cookies and cache. Because Ambassador tracks cookies to maintain accuracy, you'll need to mask your history so that you have the effect of a new visitor to your site. To do this, clear your web browser cache and cookies or, alternatively, use Google Chrome's "Incognito browsing" mode.
Be a referred customer. Using the personalized URL created for the ambassador account, enter your site. Once you've clicked, behave in a way that would earn a commission. Trigger whatever action you have determined as a commission-generating activity. You must use a new email (not in the system) to accurately test commissions
Wait. After triggering a commission, wait 15 minutes to see if it has successfully been detected and attributed within your Ambassador dashboard. If no commission is registered, you will need to ensure that the API configuration on your site is correctly installed.