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Campaign Overview

Last Updated: Sep 25, 2017 12:10PM EDT


Want to learn the basics about campaigns? This is a great place to start. 

What are campaigns?

Campaigns are the focus of your referral program. A campaign is the combination of an event and a reward

For example, your campaign could be: For each newly referred customer that completes a purchase, ambassadors will earn a $25 reward. The purchase is the event and the reward is $25.

Should I create more than one campaign?

You can create a single campaign or multiple campaigns to achieve various objectives. Many companies choose to provide different rewards per event or group of ambassadors. 

For example, a company may create one campaign that rewards current customers with $25 per referral and a second campaign that rewards affiliates or influencers with $35 per referral. 

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